A joint project between the National Palace Museum (NPM) in Taiwan and ALESSI in Italy, The Chin Family series is the perfect representation of “A Third Culture: East meets West”. In 2005, ALESSI and the NPM made an agreement to support this “Third Culture”. Today, at the global launch of the The Chin Family series, the NPM and ALESSI while bridging Taipei and Milan, have cultivated this modern culture that speaks to the essence of the NPM’s “Old is New” campaign.
Drawing his inspiration from a picture of the young Chin seen on a visit to the NPM, one of ALESSI’s main designers Stefano Giovannoni created The Chin Family series– “Mr. Chin” and other items in the series including the salt & peppershaker set “Mr. and Mrs. Chin”, the eggcup and timer. The series will be launched on May 23, 2007 at the NPM at which time merchandise will arrive in NPM gift shops and some 5,000 international ALESSI store locations. Customers around the globe will have the opportunity to take home a piece of ancient Chinese history brought tastefully into fashion!
The Chin Family Series
Stefano Giovannoni, one of the main designers of ALESSI, created The Chin Family series. The Chin Family series includes the salt & peppershaker set “Mr. and Mrs. Chin”, “Queen and King Chin”, eggcup and timer from a picture of the young Chin in the NPM’s collections. These items come in a single package and in a selection of colors.
ALESSI
Since 1921, ALESSI has not only been a household term in design, but has also come to symbolize style and art. Giovanni Alessi, founder of ALESSI, first established his company in the city of Omegna in Northern Italy. Generations later, ALESSI is represented by the famous “factory of Bel DESIGN Italiano”. This is the first collaboration between ALESSI and a single museum.
Stefano Giovannoni
Stefano Giovannoni was born in 1954 in Florence, Italy. He is an industrial designer and teaches building and interior design. His style is humorous, whimsical and heavily influenced by cartoon drawings. Giovannoni holds the title of Best Designer of “Super & Popular”. His famous designs include the “magic rabbit toothpick,” “rabbit paper towel” and “small puppet mask funnel.”
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